Applied Digital Marketing Certificate

Overview
Courses

This certificate is embedded in the Business Administration, M.B.A.

The Applied Digital Marketing Certificate will help marketers update their marketing skills to include digital marketing tools and strategies. Through the certificate, students will learn new marketing tools in order to gain and maintain a competitive advantage for their companies. A central tenet of study will be to understand how to implement digital marketing tools and techniques within the correct strategic context. Through lectures, exercises and projects, students learn from expert practitioners within diverse contexts. Students will gain a strategic understanding and develop skills needed to lead within the digital landscape.

At least 25 percent of the coursework applied to this embedded certificate must be satisfactorily completed at NSU.

Student Learning Outcomes

Develop a strategic understanding and the ability to apply knowledge regarding the nuances associated with integrated marketing communications across social, mobile, SEO, paid search, marketing analytics, display media, and email.
Recognize and understand how to utilize key performance indicators tied to most digital marketing programs.
Develop the ability to improve the return on investment for digital marketing programs.

Prerequisite courses:

Admission into the certificate program is open to any student currently enrolled as a graduate student at NSU. People who are only interested in earning the certificate, but are not currently enrolled at NSU, can apply through the NSU Graduate College to be admitted for the purpose of pursuing the certificate.

Courses in the certificate program may require prerequisites. For students who do not have the required prerequisites, transcripts and work experience will be examined by the Department Chair and course instructors to determine whether prerequisites may be waived and/or prior learning credit be given in lieu of specific prerequisites.

The following prerequisite courses must be completed at the undergraduate level or as part of the Business Administration, M.B.A. program: